Marketing By MacLeod

Marketing By MacLeod

Direct response marketing systems that generate measurable revenue. Not brand awareness campaigns. Not social media follower counts. Actual conversion optimization, lead generation, and systematic funnels that deliver ROI you can track.

I went out on my own in 2012. Serving healthcare, B2B technology, and professional services companies that need marketing to function as a profit center, not an expense line. Marketing By MacLeod comes down to three things that get done:  

* Strategy

* Creative

* Lead Generation

What Makes This Different:

Most agencies sell you brand building and hope you don't ask about conversions. We reverse-engineer your revenue goals, building decision frameworks and automated systems that turn prospects into customers at predictable cost-per-acquisition rates.

Dan Kennedy and David Ogilvy's principles applied to modern channels. Data-driven. Tested. Optimized.

Background:

30+ years of marketing experience, including 20 years as a radio executive at major market radio in New York, Philadelphia, and my hometown of Detroit, MI. Transitioned into building a systematic marketing infrastructure for growth companies.

If you're measuring success by website traffic and social engagement, we're not the right fit. If you're measuring success by cost-per-lead and customer lifetime value, let's talk.